Located in calle Jose Abascal 57, the 1,200sqm showroom is distributed on two floors. Roca commissioned Estudio Lamela to redesign the ve – nue, resulting in a large showcase open to the city. Equipped with inno – vative technology and tools allowing visitors to interact with the building and experience the brand, the inte – rior is both interactive and singular.

Services:

Sono has actively collaborated in the audiovisual design and AV integration project, including supply, installation and programming of the audio, video and control systems.

Teccnology:

29 online monitors using fluxus,

audio systems controlled by sensors,

15” screens with and integrated player, two 2x2m videowalls with 46” Samsung monitors,

a meeting room with videoconferencing equipment,

a special projection room with a 10x5m screen, six 6.000 lumens projectors and Watchout video management technology. A

ll the aforementioned equipment is controlled by the Creston system, while lighting and devices are controlled by the Medialon system.

FLastly, a 30sqm screen comprising 6mm LEDs has been installed on the building façade, facing the street, on which “Ri – tuals” (a video showing bathing rituals) is screened.