It is a laboratory for experimenting with, analysing and designing solutions for retail sales. The Centre aims to come up with solutions to gene- rate increased sales for their various customer categories as well as to boost product innovation by taking into account its impact in the sales outlet.

Services:

Sono was employed for the project and for integrating the audio-visual equipment in the installation.

– Meeting Room: Large monitor and sound engineering.

– Auditorium: Space prepared for video information presentations.

– Corner Area: Monitoring with a continuously looped corporate video.

– Exhibition Area: Monitoring with pro- duct exposure according to impulse, position, etc. An attempt has been made to reflect the look and feel of supermar- ket aisles stocked with Nestlé products. Life-sized images of these supermarket aisles are interactively screened using a full high-definition DLP projection on a high-contrast Stewart large screen. The images are exported using MK work soft- ware for creating aisles. Corporate videos and presentations are also displayed. The whole space, including the lighting, is automated and controlled by a Cres- tron control system, so that the visiting moderator can control the launch time of each video or supermarket aisle created for the visit.

Technology:

– Screens of 42’’ and 63”.

– DLP 3 xips Full HD Projector

– Stewart screen of 4 x 2,25 m

– Professional reflection system

– Crestron control system

– Video players Edje

– Sound system