The Cinemas Cinesa Proyecciones hosted on November 20 a new edition of the forum on advertising and marketing hosted by Marketing Directo under the slogan ‘Enamorando al Consumidor’. An opportunity to listen to the voices, in terms of trends and best practices, of some of the best known brands with national and international representation on the evolution of the sector in an event that brought together more than 300 people in Madrid.

SONO had the opportunity on this occasion to participate actively, not only providing audiovisual technology and equipment, as well as the specialist staff for the correct live achievement of the event, but also had representation in one of the round tables. Carlos Henao, Marketing Director of Sono, emphasized how emotions continue to play a crucial role when it comes to connecing with consumers in a shared debate algonside brands such as Samsung, Deliveroo, BlaBlaCar, Easyjet or Atrápalo.

Curved LED display, sorround and innov Audiovisual equipment, lightning and sound for the event

SONO provided BARCO E2 screen management systems with EC200 control table and monitoring for the distribution of screen contents.

For the sound, loudspeakers, headset and handheld wireless microphones were provided for the speakers and a 24-channel digital mixer was provided.

The lightning of the event was conceived for create atmosphere around the entrance and the hall and to dress the room, playing with textures and shapes pointing to the sides of the room and the stalls and which served as a spliter between presentations and auditorium interventions.

Again an unbeatable opportunity for audiovisual technical adaptability for an event held in a particular place, in terms of environment conditions, as in this case, in a cinema projection room.