Sono, sponsor of the nineteenth edition of FOABCN, the forum for marketing and publicity organized by Marketing Directo


Sono was the provider of integrated audiovisuals for the event, which brought together more than 30 professionals in marketing and publicity. The event was held at Cinesa Diagonal cinemas in the Catalan capital. 

Sono Tecnología Audiovisual was tasked with supplying and setting up the audiovisual equipment. The installation included BARCO E2 screen management system for visualising content in two windows. The images were projected onto the screen in the hall and there was an HD control rack for covering the event through three cameras. There was a monitor system for those speaking, with a 40" LCD screen, and a full michophone system, and audio support consisting of four NEXO loudspeakers and monitors. 

Sono was also responsible for event lightning, with four moving head robots that offered different light textures, which gave atmosphere to the space between those giving speeches and the question and answer sessions. There were also six Prolight moving head robots and nearly 20 decorative spotlights for the access aisles.

Data intelligence and machine learning, keys to the future

As co-sponsors of the event we had the chance to actively participate in one of the round-table events organized during the session. While in the company of big-name brands such as Iberdrola, Privalia, Danone, Pepsico, l'Oreal, Mediacom and Desigual, Carlos Henao, director de Marketing at Sono Tecnología Audivisual brought to the table our vision as specialists in audiovisual technology of the present and future of publicity and marketing, and of its increasing integration into the intelligent use of data in the events sector.  

Data driven, programmatics, machine learning, privacy, IoT, hyperconnectivity and the new marketing for the intelligent robots were some of the terms that resonated most during this session lasting almost eight hours. More than 500 people attended in Barcelona, and the previous event in Madrid was also a success. It is hoped this will be repeated in the Dominican Republic in September.


Do you need an audiovisual provider for your event? Contact Sono




Creativity and Audiovisual Technology


Sono is a leading AV services provider in Spain that offers complete solutions for your events, projects and installations.


>Design and consulting for AV projects

>Technical production for temporary set-ups: events, exhibition booths, TV shows...

>Audio visual engineering and integration for fixed installations

>Large stock of AV equipment rental: LED display, projectors, videowall, hire of simultaneous translation material, sound, lighting...)


Sono is your audio-visual provider in Spain, the technological partner that you need to achieve your communication goals. We are based in Madrid and Barcelona.

Find us:




C/ Progrés, 29
(Polígono Industrial Almeda)
08940 Cornellà de Llobregat
Tel.  +34 934 801 000
Fax: +34 934 801 001








C/ Sepúlveda, 6 - Nave 26
(Polígono Industrial Alcobendas)
28108 Alcobendas
Tel.  +34 916 624 217
Fax. +34 916 624 542



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